Trust · The revenue data foundation

Trusted Data.

Every revenue decision, forecast and agent is only as good as the data beneath it. PhiX builds the foundation your business can trust.

Book a Revenue Infrastructure Review → What it unlocks ↓

Outcomes the business wants

Executive reporting

Inbound

Outbound

Opportunity mgmt

Forecasting

One trusted data layerData 360 · unified & governed

CRM

ERP

Billing

CPQ

Support

Spreadsheets

Fragmented sources today

The problem

When you can't trust the data, you can't trust the numbers.

Every new market and acquisition arrives with a different contract structure, and the commercial process runs disconnected across multiple systems end to end. Reporting is a scramble and the numbers are inconsistent.

The result: data mistrust becomes a limiting factor to growth.

What trusted data unlocks

Five pillars of sales performance. One data layer beneath them.

Executive Reporting

Can leadership see revenue health in one place, or is it a manual pull?

One trusted view

Inbound Strategy

Are you converting the demand you already generate?

Capture & qualify

Outbound Strategy

Are reps reaching the right accounts with the right signal?

Target & prioritize

Opportunity Management

Are deals progressing, or stalling and going stale?

Funnel progression

Forecasting & Visibility

Can you forecast on signal, not out of a spreadsheet?

Predict & hedge

All five run on the same trusted data layer. Strengthen it, and every one improves.

Trusted data in practice

Intrado moved onto one shared foundation.

Data 360 unified Sales, Finance, Operations and Support onto a single trusted layer, improving forecasting and reducing handoff errors across the business.

One foundation

Sales, Finance, Ops and Support working from the same trusted data.

88% faster

Reduction in time-to-revenue on the foundation Data 360 provided.

AI-ready

A governed layer that agents and forecasting can safely run on.

The operating model